Many people imagine that culture is something that we must simply accept, that it is unchangeable. The fact is, we can create and change culture intentionally, especially within a smaller community, such as a business or school. This phenomenon has become more apparent since the advent of the internet, which made a variety and diversity of subcultures more visible.
Embedding values and behaviors into the culture allows us to operate without an oppressive number of rules or overbearing structure. When the created culture becomes the new norm, the need to manipulate others’ behavior through punishments, incentives, or rewards is diminished. Because everyone is participating in the culture creation, everyone is invested in supporting it.
Tools that facilitate intentional culture creation serve to make implicit cultural norms explicit, help us practice new patterns of behavior through social agreement, and enhance accountability using increased visibility of intentions and results.